Not necessarily do I think the broadcast medium is the most important medium of mass communication, but I do believe it is powerful with the public. For major events that happen in the world, people not only want to read about it, but they want to see it for themselves.
It used to be that a good book would make readers feel as if they were in the action, using their imagination. With television and radio, viewers do not have to use their imagination as much. They see or hear what is happening first hand. Now thinking about it, the broadcast medium might be lessening a person's thinking skills. Everyone wants an "easy" button, and broadcasting is an easy way for viewers to receive information.
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