let's be real..

Paul Chaney is a professional singer turned Internet marketing director for Bizzuka, Inc. He grew up in Mississippi, attended William Carey College and graduated in music theory. He made a joke about using none of his education degrees with what he is doing now.
He has been blogging for years, wrote a book called "Reality Blogging" and contributed to the book "Buzz Marketing with Blogs for Dummies."

He prepared a PowerPoint presentation for the class with a lot of blogging information and tips.

• Blogging is not just the technology but more about the people using it.
• Blogs can be used for many purposes. Most common are personal use and company use.
• Blogs are search engine magnets that should be frequently updated.

During these present times, it's all about being real. Not only has reality television taken over, but regular consumers and everyday people want the real stuff.
Paul gave us an example using the old James Bond character who saved the day without a scratch compared to Matt Damon's character Jason Bourne, of The Bourne Identity movies, who brushes death many times before the day is over. People want to see the struggle rather than the unbelievable fantasy.
Blogs are somewhat similar. They make a company real, and that's what people want.
Two important terms he used were authenticity and transparency because a blog implies openness and communication. Blogs involve interaction because they are open to the public and allow viewer feedback through comments.

Even McDonald's has a blog.
And, I guess I should check out twitter.com because he talked about it so much.